Astro Findings
Giving your recipient a practical advertising gift is a critical selling trick. Badges, stress toys and the likes are very simple to supply and give out. But will they last the time with your recipient? By providing a functional gift rather than a cheap, token item, your recipient will be more likely to keep the item you have just given them. And if they keep the gift, there is more chance that they will have it with them or be using it next time they are searching for the products that you are supplying. So invest a little more cash if required and get a lot more out of your promotional activities.
Here are our top 3 useful promotional gifts for you to try out.
1. Promotional Pens
Who could not be aware of the coverage the marketing pen has on the promotional items network? If you think of a logo item then you almost certainly think of a pen. They are all over the place, from charity envelopes and surveys who want you to fill in their forms, to hotels providing pens to those people spending the night there, to bulk giveaways at trade stands.
This strong market presence is for one reason only. They are ideal! They can be quite inexpensive. They are simple to distribute and importantly, nearly everyone needs pens at some point, so they are our top practical marketing gift.
2. Diaries
marketing diaries – where would we be without them? Towards the end of the year these turn out to be very popular as companies begin to source their diaries ready for the next year. But not all diaries run for the calendar year – you can order them at any time of the year and might even find some fine savings by avoiding the end of year rush.
Diaries are good as many people carry their list of appointments around with them still written down on a diary. By issuing marketing diaries, whenever a group pull their diaries out to compare free dates to coordinate the next meeting, your logo is on show. Get the right size and colour scheme and you are onto a winner here!
3. Flash pens
Flash drives are a new gift on the promotional market, although they have been available to the general market for quite some time. They are certainly a practical item in that anyone and everyone who uses a PC can really find a use for them. From students carrying homework files between school and home, to consultants moving essential documentation with them to their clients offices.
And they are not just for documents as software can be kept on them, which runs directly from the flash drive. Also, secure Flash drives are available so that if they are being used to carry sensitive data about and one is mislaid then whoever finds it the device cannot read the data.
Whatever logo device you decide to try out, consider giving one that the recipients will value and keep. This way they might keep it for longer and the impact of your selling lasts for a lot longer. functional marketing gifts can just have the edge that you need!
If you are searching for logo items or are in need of some help designing promotional flash drives, then pop along to our web site for some friendly assistance.
Written by Keith Lunt, owner of Promotional Gifts Items and Promotional USB Flash Drives.
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Tags: promotional items
Posted in Marketing · March 18th, 2010 · Comments (0)
Just before we discuss exactly what corporate gifts are available for this year’s World Cup in South Africa let’s get one thing completely straight. And I apologise to those of you who already are aware of this. You must not under any conditions print the official logo on any business products, promotional clothing or anything else unless you are an official sponsor or you are producing promotional products for a customer of yours who is.
Each time a large event like this or the Olympics comes around there are legions of people ready to produce illegal duplicates of everything affiliated with the event. However over the past ten years or so sponsors have started to fight back. Many of them have taken out very expensive advertisements warning individuals that they will take them to court if they infringe any aspect of their very expensive sponsorship deal
In past times millions of items such as printed T-shirts, promotional bottled water and even leather conference folders have been confiscated and destroyed in a blitz on fraudulent trading. It’s hardly a revelation when you consider that these businesses are paying out literally millions of pounds on sponsorship with a good part of that being applied to produce business gifts or corporate clothing.
OK so that’s the lecture finished now let us see what promotional items are around for this year’s World Cup. Well the usual old favourites of printed T-shirts, embroidered polo shirts and promotional baseball caps definitely head the list so far as promotional merchandise is concerned. And undoubtedly there will be millions and millions of the usual suspects including promotional keyrings, branded mugs, cheap plastic pens etc. Promotional face paints have become very popular over the past ten years and the addition of rub on skin transfers have made these promotional products even more popular.
The range of promotional soccer balls has once again grown and the selection of coatings and print techniques is really amazing. There is simply nothing that cannot be printed onto the surface of one of these great promotional products. Promotional Lanyards that can hold mobile phones or even promotional bottled water are already exceptionally popular because they are relatively inexpensive yet pretty visible so businesses like that combination. Promotional Flash drives are also on top of the list for firms with a marginally larger budget. Noisemakers will reign over the cheaper sector of the market with plastic-type trumpets and promotional whistles being the most commonly purchased products.
Corporate clothing will also be very popular, the local climate should be warm for the finals but some of the earlier rounds are being played at altitude where the temperature may easily fall in the evening. Consequently you will possibly see quite an interest in light promotional jackets in addition to printed T-shirts and embroidered polo shirts.
So whatever decision you make for your World Cup promotional items do if possible order it as soon as you can. The earlier your order is in the pipeline the better the chance you have of having it delivered in plenty of time. If you are sending promotional items out to South Africa rather than distributing them in your own country be aware that the Import Customs red tape could be very complicated and products can often be delayed for quite a while. The last thing that you will want is to have your products arriving a few days after the compatition is over.
Tags: corporate clothing, corporate gifts, promotional gifts, promotional items, promotional products
Posted in Business · February 6th, 2010 · Comments (0)